Note: This post was originally published in 2017. Now that it’s 2020, we decided to give it an update. The core information remains the same.

Social service agencies across the world have voluntarily risen to the challenge of achieving accreditation. Whether their original goal was to focus on administrative functions or service delivery quality, the accreditation process (particularly with a whole-organization accreditation approach) provides these agencies with a blueprint to refine practices simultaneously across every area of the organization. The performance of these agencies has caught the eye of oversight entities and consumers alike, prompting accreditation to be used has a regulatory tool through mandates.  

The word ‘mandate’, particularly in a government context, is notorious for creating concern across service providing agencies, often because of the cost associated with those requirements. COA believes all mandates function best when paired with the funding required to meet  those mandates. We encourage all regulatory entities to consider the financial impact of any imposed mandate, as it can make or break the success of these initiatives.  

Though the financial concerns of these agencies are absolutely valid, we can’t ignore the positives that can come with an accreditation requirement. Through accreditation, agencies are given a path to meet a base-level of quality across administrative and service delivery functions. Accreditation sets clear service expectations for service recipients and the taxpayers that fund these programs alike. It also fosters  a culture of continuous improvement that can ensure the sustainability of an agency’s services. We cannot ignore the importance of these tenets in growing and maintaining a strong social service system that meets the needs of our communities.  

To hopefully make this all a little easier on your organization, we’ve creating this guide to support your agency in navigating a mandate. Our goal is to help you gather important details, understand what is required, determine milestones, and know how to compare and contrast accreditors. 

Note: Our best advice is don’t delay! Expect that it will take up to six months to determine an accreditor and then 12-18 months to pursue and achieve accreditation. 

Questions for the entity that mandated your accreditation

What accrediting bodies are accepted?

Usually a mandate will include a list of accepted accreditors.  If this isn’t included, reach out to the payer to find out what accreditors are accepted. If your preferred accrediting body isn’t recognized, we encourage you to reach out to that accrediting body and let them know. We can only speak for COA, but we are always willing to work with you and regulating entities to have COA accreditation be accepted under a mandate. 

What service(s) is/are mandated?

Does the mandate apply to one service? Many services? The entire organization?  Is there a document that crosswalks which services are mandated and what standards need to be applied by the accreditors? COA Accreditation Coordinators often know which service standard assignments are required for a mandate, but we always think it’s best for you yourself reach out to your regulatory entity to determine what is exactly required for your agency and the services you are providing.  

What is due and when?

Mandates often come with specific timelines and may even have multiple milestone requirements. In these instances, regulating entities will designate a deadline for achievement of accreditation. To ensure organizations are on track to meet a deadline, regulating entities will designate milestone deadlines on the way to an accreditation award – a date by which organizations must engage with an accreditor, a date by which organizations must have their Site Visit, and then a date by which an award must be received. 

What type of accreditation award is needed?

It’s important to clarify what type of accreditation award is due and when.  Some accreditors offer provisional or temporary accreditation. Accreditors and regulatory entities will work with your organization to determine the type of accreditation award that is required under your mandate. 

Evaluating accreditors — features to consider 

Once you know which of your programs needs to be accredited, by when, and by whom, reach out to all the approved accreditors and get an understanding the features of each. Regulatory entities and some membership groups will often facilitate panels with all recognized accreditors to help providers select the accreditor that is best for their agency. Here are some questions you’ll want to ask:   

How much does your accreditation process cost?  

Ask about application fees, accreditation fees, Site Visit fees (scheduled and unscheduled), and maintenance fees.  Is there a fee to purchase the standards?  If so, how many copies will you need and how often will updates be published in the future?  Make sure to ask about required fees and optional fees.  For example, trainings might be required and have associated fees.  

What is awarded and how long is it valid?

Each accrediting body will have a different length of accreditation award. This is referred to as an ‘accreditation cycle’, which will let you know how long your award is valid and how often you can expect to go through the accreditation process. Some mandates require a specific award length, in these cases the approved accreditors have worked with your oversight entity to meet this regulatory requirement. It’s important to keep all of this in mind when evaluating cost – how many accreditation cycles will your organization undergo over time (including provisional cycles)? 

What is included in the accreditation review?

Will the accreditor require all programs to pursue accreditation, or can you isolate individual programs?  Will the administration and management areas of the organization be reviewed?  Will every site be visited in the review (important to keep in mind when considering cost!)? Does the approach of the accreditor fit your organizational culture?  Does the accreditation cover all of the desired service areas (current and future growth plans)?  

We encourage all agencies to look toward future mandates as well. We have often seen additional services mandated, and agencies that utilized an accreditor with a whole-organization approach are most prepared for any mandate that comes their way. 

How long does it take?

Most accreditation processes take 12-18 months from deciding to pursue to decision. However, the right time to sign up might vary with each accreditor.  For example, some accreditors want to hear from you when you’re ready for your Site Visit within 4-6 months. Other accreditors want you to apply before your self-assessment period so that they can work alongside your organization in preparation for the Site Visit. 

How is my organization supported throughout the process?  

Are you assigned a point person to work with from the accrediting body? Does the accreditor offer trainings? How and when can you ask questions?  Does the accreditor provide templates and other tools to support you? Is there an online management system to assist with managing the process? Though every accreditor provides different tools to support agencies in meeting their mandate, it’s important to assess how much guidance and assistance will help your agency thrive in this process. 

What is required to maintain our accreditation status?

Once accredited, what is your responsibility for self-reporting changes at your organization? What is the process when your organization adds a new program or a new site? Are there annual reporting requirements and fees? What is your responsibility when it comes to implementation when standards change? 

Seek recommendations 

Ask peer organizations

Contact a few peer agencies that are already accredited. Think about the characteristics you should consider when identifying a peer – is it population they serve? Their size?  Location? Mission? Ask your peers about their satisfaction with the accreditation process, how they managed the work, and when appropriate, if they’d be willing to be a resource while you pursue accreditation.  

Ask internally – staff, board members, and volunteers

Start a discussion about their accreditation experiences and what they liked or disliked about the process. This is also an opportunity to gauge interest to see who would be willing to be part of the accreditation team or even lead the accreditation effort within your organization.

Ask your membership associations

If you belong to an association, ask if they support accreditation. Some associations have relationships with accreditors which might make your organization eligible for a discount when pursuing the process. Some offer technical assistance, and many are willing to facilitate dialogue around accreditation. 


Hopefully, this information will assist your organization with mapping out your journey towards seeking accreditation. 

Here are some related resources we have available.

Please feel free to share other resources you’ve found helpful while navigating this topic in the comments below!

Welcome to the Council on Accreditation (COA) blog post series Profiles in Accreditation

The organizations that COA accredits are diverse in both the communities they serve and their reasons for seeking accreditation (or reaccreditation).  Profiles in Accreditation will explore the accreditation experience through the perspective of these organizations. Through them, we can discover the value of accreditation, best practices, lessons learned, and recommendations.


Organization profile

Name:  Presbyterian Home for Children (PHFC)

Location: Talladega, Alabama; Hoover, Alabama

First accredited: July 2020

Snapshot: The Presbyterian Home for Children is a 152-year-old ministry of the Presbyterian Churches of Alabama which provides a faith-based safe haven for children, adolescents, young adults, and families through programs which nurture, educate, and equip individuals to become the fully functioning persons God created them to be.


Interview with Presbyterian Home for Children

For this Profiles in Accreditation post, we asked Doug Marshall, President and CEO of the Presbyterian Home for Children, to share his experience at an organization undergoing the COA accreditation process for the first time. Doug shared how he and his team navigated the workload in spite of a sudden upending of staff, and highlighted how accreditation has been a great source of validation for his agency. 

COA: Why was seeking accreditation important for your organization?

DM: The Presbyterian Home for Children is a ministry to children, youth, adolescents, young adults, and families. Our faith-based non-profit is in its 152nd year of service. We have longed to obtain accreditation recognized at the national level that comprehensively represented the programs and services offered by our agency.  We chose the Council on Accreditation (COA) because COA is one of the most highly respected national accrediting bodies.

In addition, COA is an approved accreditor for Qualified Residential Treatment Program (QRTP), relative to the Family First Prevention Services Act. As a faith-based agency with multiple service programs, we have an expressed need in our Moderate Residential Care Treatment Program to be a QRTP.

COA: What about COA made you decide to partner with us?

DM: As a long-standing member of the Alabama Association of Child Care Agencies (AACCA), our membership is filled with agencies who have obtained various accreditations. COA was specifically identified as the best national accrediting body for our agency’s needs. COA was the best fit for us due to our holistic programmatic structure and service type.

COA: What was your biggest worry coming into the accreditation process? How did that worry bear out?

"Time management and team effort were the keys to success."

DM: We had been advised that accreditation by COA was extremely challenging and a tremendous amount of work. The greatest concern was balancing the workload of COA with the daily workload of program operations.

At times, the workload was arduous. It was quickly learned that one had to be disciplined and organized in order to meet proposed deadlines. Hence, time management and team effort were the key to success.

COA: What did your workplan and timeline for the Self Study and PQI process look like? How did it work out on a daily, weekly, and monthly basis?

DM: We had a hiccup at the start. In the first quarter of our work with COA, our Director of Resource Development and two additional members of our Leadership Team–one in Finance and one in HR/ Accreditation–made career changes and left their positions at PHFC.  As a result, we requested and received an extension from COA.  Thus although we started in October 2018 upon acceptance of our application, our Self-Study was delayed. Matters were further complicated by the fact that those positions had to be filled while all program management duties and the process to document achievement of work plan goals had to be maintained. 

"Workloads had to be managed, tasks had to be assigned to those directly responsible for them, and allocation of assignments had to be timely and not overwhelming."

We established a PQI Committee that consisted of our Leadership Team. Throughout the process, the PQI Committee met on a bi-weekly basis to discuss assignments, progress, and concerns.  As a result of the PQI Committee’s work, we were able to submit our Self-Study on July 31, 2020. The COA Lead and the Manager of Accreditation communicated frequently, and they diligently worked together to ensure that work assignments were completed in a timely manner to maintain motivation of the team members.   It became apparent that some departments excelled in productivity, while others required more support from the COA Lead and the Manager of Accreditation.  Workloads had to be managed, tasks had to be assigned to those directly responsible for them, and allocation of assignments had to be timely and not overwhelming.  

COA: How did you engage and communicate with entire organization during the accreditation process?

DM: We managed engagement and communication through staff meetings, Leadership Team meetings, and PQI Committee meetings, as well as through email. That way, our team had important information in multiple formats.

COA: What did you like most about the process? What did you find to be most helpful/beneficial to your organization?

DM: The end results! The most helpful benefits were:

COA: What was the biggest challenge?

DM: The biggest challenge was the unknown. This was a process that we desired but were fearful of at the same time, because we did not want to fail. Both our financial resources and our reputation was on the line, and we wanted to be good stewards of both.

COA: Were there any unexpected results after completing the Self-Study?

DM: There were not any unexpected results. We had strong processes in place–we just needed to document and demonstrate implementation of those processes, which took additional time.

COA: What do you see as the main benefit of COA accreditation?

DM: The main benefit is that COA validates our agency as a high-quality, non-profit faith-based organization at the national level.

"COA validates our agency as a high-quality, non-profit faith-based organization at the national level."

COA: How has COA (re)accreditation impacted operational success?

DM: Through our COA accreditation, we have a set of organized, cohesive standards for our faith-based non-profit ministry, which will guide our daily operations.

COA: What are the top three pieces of advice or tips that you would give to an organization considering or currently undertaking the accreditation process for the first time?

DM:

COA: Are there any other learnings or insights that you’d like to share?

DM: Talk to your peer organizations who have completed the process. They have valuable wisdom and knowledge to help you along the way.


Thank you, Presbyterian Home for Children!

We would like to thank Doug for his illumination of the accreditation process through an organization impacted by the Family First Prevention Services Act, and acknowledge the entire Presbyterian Home for Children board and team for embracing accreditation and collectively contributing to the promotion of best practices. Thank you, all!

Do you have an accreditation story to tell? Click here to share it. You could be the next organization we feature!

Self-Study [n]. The collection of evidence that COA-accredited organizations put together prior to their Site Visit that shows how they are implementing best practice standards.

We at COA know that generating the Self-Study is a both a challenging and enlightening process for organizations, and we regularly hear from about the value that it brings even after achieving accreditation. That got us thinking; we wanted to dig deeper to find out how organizations were continuing to leverage their Self-Studies after the accreditation process was complete.

In March 2020, we put out a call for organizations to share all the ways that the Self-Study lives and continues to impact their organization beyond accreditation.  We partnered with the Alliance for Strong Families and Communities (the Alliance), one of our founding Sponsoring Organizations, who maintain a library of Self-Studies that are accessible to their members.  It was wonderful to see the second lives that Self-Studies take on, helping organizations to continue grow and thrive by informing a wide range of functions.  And no, using the Self-Study (which can be quite a large collection of evidence) as a doorstop or flyswatter was not mentioned.

The Alliance Self-Study Library

The Alliance Self-Study Library is a valuable resource for member organizations, providing a wealth of information and documentation.  The library contains approximately 3,500 COA Self-Study documents and 66 Self-Studies from member organizations, with confidential information removed before archiving.  All materials are digitally archived, and documents can be pulled for member requests. 

The Self-Study Library can be helpful for Alliance members completing their own Self-Studies, or for developing policies and procedures for their own organizations.  Organizations have also used the information for creating job descriptions, developing strategic or fundraising plans, and board books – giving members insights into how other organizations have strategized or used resources in innovative ways.  If you are a member of the Alliance, please e-mail the library with any questions or to submit your Self-Study documentation. 

Pie chart depicting breakdown of Self-Study use types
The breakdown of reported uses for the Self-Study post accreditation.

Now on to our survey results…

How organizations reuse their Self-Study

We received more than 50 individual uses of the Self-Study from COA-accredited organizations in the United States and Canada.  22% were focused on providing information to internal staff and board members.  More specifically, organizations use them for orientations and manuals/resource development. A couple of organizations even use them as trivia fodder when preparing for Site Visits – or during team building or staff activities – to showcase how well employees know the organization.  The Self-Study has been described as the go-to document that many people look for when starting at a new organization, because it provides a comprehensive look into the organization itself and gets them up to speed quickly.

“There is nothing that should be outside the accreditation process, as the accreditation process encompasses everything we do.”

-Survey respondent

On the planning-side, 18% of responses focused on the Self-Study as a planning resource.  In particular, organizations use it for strategic plan development, including providing it to planning consultants when working with external partners.

13% of responses focused on funding-related uses for the Self-Study.  Organizations noted that it helps to open up funding opportunities, since it documents the high standards of services that they are providing.  The Self-Study information also helps to facilitate the completion of grant applications and informs reporting to large funders.

“It’s a great reference tool for grant applications. Sometimes I’ll recall something I wrote in the Self-Study that perfectly fits a question in a grant application.”

-Survey respondent

The Other section (13%) provided some very interesting ideas for Self-Study uses we hadn’t thought of. This included using them in social work-focused higher education, where an anthology of Self-Study documents could be analyzed for a leadership or organizational structure class.  For organizations that are considering accreditation, it helps them to become more familiar with the process and the importance of looking at the whole organizational structure.  Outside of accreditation, reviewing the Self-Study of an established organization can also serve as a reference guide for newly formed organizations as it helps to inform best practices. Accreditation Site Visits are not the only visits, audits, or other reviews that organizations are faced with, and the Self-Study can help to prepare for these. 

“[The Self-Study] is a great way to keep the organization accountable to administrative areas that may fall through the cracks otherwise (especially in HR and PQI).”

-Survey respondent

The use of the Self-Study to inform communication strategies (7%) and outreach was another interesting way organizations leverage the Self-Study information.  Organizations use their Self-Study to inform their website content, external marketing materials (in particular the narratives), their newsletters, and materials distributed to their volunteers. It is also a useful tool for communicating with government officials about how their decisions inform the work that organizations conduct.

The Self-Study also plays a role when it comes to quality improvement.  7% of organizations use it to help program directors begin to identify areas for improvement, learn more about best practices, and improve upon an agency’s policies and procedures. These organizations recommend that it should be shared with both internal and external stakeholder to demonstrate continuous quality improvement.

“The Self-Study document should be a living document that is part of a continuous quality improvement process.”

-Survey respondent

To round out the uses, policy development was cited as a Self-Study use by 6% of organizations. This applies both internally and when developing policies with community partners.  5% of organizations use the Self-Study for both presentations and training.  Presentations included those for stakeholders, donors, and other audiences that desire data-focused content. Trainings focused more on using the Self-Study information for internal staff trainings.  Lastly, 4% of organizations noted using the Self-Study to support external oversight or licensing visits, as was alluded to in the “other” section.

“We’ve used our Self-Study during agency audits and monitoring site visits.  It’s a great ‘vault’ of information on our governance and organizational structure, quality improvement activities and risk management practices.”

-Survey respondent

Conclusion

As you can see, the Self-Study’s usefulness does not end after an accreditation decision.  It is the informational heart of an organization, one that can provide easy access to key information to help with everything from staff and board engagement to strategic planning and securing funding.

Thank you to all of you who took the time to share your own experiences.  If you did not get a chance, please feel free to add a comment below and let us know how you use yours!

Welcome to the Council on Accreditation (COA) blog post series Profiles in Accreditation

The organizations that COA accredits are diverse in both the communities they serve and their reasons for seeking accreditation (or reaccreditation).  Profiles in Accreditation will explore the accreditation experience through the perspective of these organizations. Through them, we can discover the value of accreditation, best practices, lessons learned, and recommendations.


Organization profile

Name: Ranch Ehrlo Society

Locations: Regina, Prince Albert, Moose Jaw, Fort Qu’Appelle, and the Rural Municipalities of Edenwold, Corman Park, and Buckland, Saskatchewan, Canada

First accredited: 1977

Reaccredited: 2019

Snapshot: Ranch Ehrlo, a non-profit organization, was founded by the late Dr. Geoff Pawson in 1966. It started as a single residential unit for six troubled boys and grew to a multi-service agency that serves thousands every year. Ranch Ehrlo offers a wide range of accredited mental health and developmental services on campuses located in and around Regina, Saskatoon, and Prince Albert, in the Canadian province of Saskatchewan. Its services include assessment and psychotherapy for members of the broader community, family treatment and reunification, early learning, vocational training, emergency receiving services, treatment foster care, affordable housing, residential treatment and education for children and youth with mental health and addictions needs, residential care for older adolescents and adults with pervasive and complex developmental disorders, and community recreation and sports programs for at-risk youth. Clients are referred to Ranch Ehrlo from across the country.

Ranch Ehrlo’s mission isto provide quality preventative and restorative services to, and advocacy for, vulnerable individuals and families through highly engaged and professional employees. Itenvisions communities where all individuals and families achieve their full potential.

Ranch Ehrlo is guided by the CARE model, Children And Residential Experiences: Creating Conditions for Change. Developed by Cornell University, CARE is a multi-level program aimed at improving services for children and youth in care. Based on six guiding principles (developmentally focussed, family involved, relationship based, trauma informed, competence centred, and ecologically oriented) the CARE model is designed to significantly influence the way professionals work with children.


Interview with Ranch Ehrlo Society

For this Profiles in Accreditation post, we asked Ranch Ehrlo President and CEO Andrea Brittin to share her experience of the COA accreditation process at a large organization that dedicated itself to becoming accredited not because of a mandate, but because of a passion for best practices. Ms. Brittin  emphasized how accreditation has encouraged growth and enhanced cohesion across the agency.

* * *

COA: Why was seeking initial accreditation important for your organization?

AB: In the early 1970’s, Ranch Ehrlo Society sought to obtain accredited membership with the Child Welfare League of America (CWLA) to assist in the development of sound policies, procedures, and standards of practice.  As the CWLA was one of the founding members of COA, it was a natural progression for us to seek accreditation from this body to validate our effectiveness and keep abreast of the latest in research and best practice.

"It is not mandatory for Ranch Ehrlo Society to be COA accredited.  Our decision to do so signifies our commitment to renewal and growth."

COA: What were some of the drivers for seeking reaccreditation?

AB: Ranch Ehrlo Societystrongly believes that maintaining best practice, as well as continual self-assessment, aids quality improvement and rejuvenates the agency. This benefits both those we serve and agency personnel. Undergoing the process of reaccreditation demonstrates that we, as an organization, continue to effectively manage our resources, allowing us to accomplish our goals. The reaccreditation process is one of many strategies we use to assist in stabilizing, measuring, and validating our effectiveness, ensuring that we are kept highly informed of the latest research and practice in the human services field. Our organization has grown exponentially since we were first accredited more than 40 years ago, so it is essential to have a method of review in place to be sure all elements are functioning smoothly.

COA: What about the COA accreditation process made you decide to partner with us?

AB: For clients and participants, COA accreditation demonstrates:

For employees, it demonstrates:

For the board, it demonstrates:

For Funders and Referral Agencies, it demonstrates:

COA: Were there any unexpected results after completing the Self Study and PQI process?

AB: We are very proud that COA standards and expectations have been engrained in the fabric of Ranch Ehrlo Society. New quality improvement initiatives, process developments, or procedure amendments are not undertaken “for COA”. These tasks are welcomed, as they are a testament to the value the agency places on continuous improvement. Although self-examination is not always simple, especially when obstacles are presented, the agency has learned to relish the challenge, with the solid best-practice framework and support COA offers. Comfort with self-reflection is an organizational shift from previous accreditation cycles.

"By reviewing the vast majority of our policies and procedures throughout the reaccreditation process, we were able to ensure that CARE tenets and language are woven into our daily practice, both operational and treatment-based."

COA: How did you engage and communicate the value of accreditation to the entire organization during the accreditation process?

AB: A team of subject matter experts was appointed to each of the 21 sections/sub-sections of standards assigned to Ranch Ehrlo. These teams, in tandem with the quality improvement department, examined the standard implementation required and orchestrated the collection of evidence. This approach allowed investment in the process by a greater population of personnel.

Throughout the year leading up to the Self Study submission and Site Visit, communication to agency employees was ongoing. Emails, website stories, standing agenda items at departmental or program meetings, etc.–all worked simultaneously to ensure staff were informed and engaged.

All agency employees, regardless of position, program, or location, had the opportunity to partake in the process. There are various ways this occurred – from composing a written narrative, to offering input for policies in development, to being informally interviewed or observed during the Site Visit, to learning about the process through agency communications. This provided a sense of ownership in the agency’s intentions and functioning.

COA: What do you see as the main benefit of COA accreditation?

AB: We at Ranch Ehrlo strongly believe that adhering to best practices, as well as continual evaluation, helps us enhance our services for the young people, adults, and families we serve. For that reason (and many more), we choose to pursue accreditation as a means to periodically and thoroughly review EVERYTHING we do. It is not mandatory for Ranch Ehrlo Society to be COA accredited.  Our decision to do so signifies our commitment to renewal and growth. COA offers extremely thorough training, documentation, and support throughout the process, so, although accreditation is a great deal of work, guidance was always available.

COA: What about the accreditation process do you feel was most valuable to your organization?

AB: The self-study process is always a valuable opportunity for reflective practice and learning.   In the past, it has proven so impactful and valuable for staff to hear the comments of Peer Reviewers at the Exit Meeting, and to read about strengths and areas for improvement in the Final Accreditation Report. 

Also, Ranch Ehrlo Society has been in the process of implementing the CARE (Child and the Residential Experience) Model of treatment over the last two years. All agency employees, regardless of role, tenure or location, have been or will be trained in the model, and continual training is offered to direct-care staff. By reviewing the vast majority of our policies and procedures throughout the reaccreditation process, we were able to ensure that CARE tenets and language are woven into our daily practice, both operational and treatment-based.

"By aligning ourselves with COA's best-practice standards over the last forty-plus years, we are confident every facet of agency operation is first-rate."

COA: What did you like most about the accreditation process?

AB: It is a collaborative process that requires numerous departments, programs and personnel to work closely to review policies and procedures and to evaluate the degree of standard implementation. By engaging collectively with colleagues, a cross-section of staff from a variety of areas were reviewing information, so processes were examined more thoroughly and under a variety of lenses. This led to a greater understanding and appreciation of the organizations’ functioning, allowing for enhanced cohesion.

The Site Visit was also extremely beneficial, as it provided real-time advice and feedback from the Peer Reviewers and gave employees a face-to-face connection with COA. The visit allowed us to demonstrate our successes, but we were also not afraid to have our challenges highlighted. This truly allows for reflective practice and growth.

COA: What was the biggest challenge during the accreditation process?

AB: Ranch Ehrlo Society is a large organization, with close to 900 employees working in dozens of programs and locations across the province of Saskatchewan. We were assigned 21 different sections of standards and submitted over 1000 documents for our Self Study. There was a great deal of organization and communication required to coordinate review teams and evidence.

COA: How has COA (re)accreditation impacted operational success?

AB: Ranch Ehrlo Society firmly believes that accreditation improves the overall quality of care for those we serve. By aligning ourselves with COA’s best-practice standards over the last forty-plus years, we are confident every facet of agency operation is first-rate. COA has given us the opportunity to strengthen our continuous improvement efforts and enhance our programming, while establishing a highly-competent workforce and supporting our mission. The process makes us more cognizant of proactively reviewing and, if required, revising policies and procedures and other agency operations.

"The process is not meant to be an audit, but rather a collaborative means for growth."

COA: What are the top three pieces of advice or tips that you would give to an organization considering or currently undertaking the accreditation process for the first time?

AB:

  1. Be sure to give yourself PLENTY of time to prepare for each phase of the process. Some required documentation or processes will already exist, but many others will have to be revised or created. Set due dates well in advance of final submission deadlines. It may take much longer than you anticipate preparing evidence and implement procedures. Carve out time in your daily calendar to complete COA-based tasks. This will keep you on schedule.
  2. Thoroughly review the standards prior to beginning the implementation review and document collection process, noting where information is required from a cross-section of departments. For example, the Residential Treatment Services Standards (RTX) may be the focus for employees working in those programs, but they will likely require collaboration with Human Resources for staffing lists, training information, etc. This will avoid scrambling for evidence when due dates approach.
  3. Depending on the size of your organization, the Stakeholder Survey process may be a much larger project-within-a project than anticipated. Collecting the contact information and engaging the assistance and input of hundreds of stakeholders across the country was a challenge for our agency.

COA: Are there any other learnings or insights that you’d like to share?

AB: Fully embrace the accreditation process. It is not easy, and it extremely time consuming, but it is all worth it in the end. Delve into the COA-offered trainings, both in-person and online and connect regularly with your accreditation coordinator with COA. The process is not meant to be an audit, but rather a collaborative means for growth in an organization. Do not be afraid to highlight areas of challenge or where improvement is required. That is the intention of the process. No organization is perfect, but accreditation can assist each organization in living up to their full potential.


Thank you, Ranch Ehrlo Society!  

We would like to express our gratitude toward Ms. Brittin for her inspiring insights and tips and acknowledge the entire Ranch Ehrlo team for embracing accreditation and collectively contributing to the promotion of best practices.  Thank you, all!

Do you have a COA accreditation story to tell? Click here to share it. You could be the next organization we feature!

This is Part II of a series on the thinking behind the Council on Accreditation (COA)’s 2020 Edition updates. Visit Part I here.   

As we mentioned in Part I of this series, the goal of the COA 2020 Edition Standards is to promote the development of effective, mission-driven organizations that are equipped to meet the needs of their clients. Strategic planning is the vehicle by which an organization can move towards closing the gap between where they want to be (their mission) and where they are today.

That is why we have introduced a new Core Concept standard on Logic Models into every service section of the 2020 Standards. These will guide organizations to think systematically about the client outcomes they hope to achieve, the ultimate impact each of their programs is intended to have, and how the program will utilize its assets and resources to achieve its goals.

Below are answers to some commonly asked questions about the new Client-Centered Logic Model Core Concept.

Q: Why did COA strengthen our standards for program logic models?

A: In order to achieve something, you first need to define what you are trying to achieve! Funders are already asking organizations to demonstrate how they are achieving their mission, as well as what impact their programs have on the people they serve.  Completing a program logic model is a proven method for identifying how a program will use its assets, resources, and program activities to promote desired outcomes and have its intended effect.

Quality improvement is one of the aspects of COA accreditation that presents a challenge for organizations. It is also one of those that has the biggest impact. A logic model, or an equivalent framework, concisely demonstrates an organization’s quality improvement efforts at the program level. 

Q: Why is COA creating a greater focus on outcomes?

A: Once you know what you want to achieve and how you will do it, you then need to measure your success.  It is essential for organizations to demonstrate their program’s effectiveness through the use of data. Measuring outcomes is one mechanism to do this, as it helps determine the level of performance or achievement that occurred over time because of the services provided (i.e. how services are changing the lives of their service recipients).  

This is why it’s important to define and measure outcomes. Without knowing the intended result, it becomes difficult to demonstrate the true impact of the services provided.

In many ways, outcomes represent the hallmark of service provision; they help an organization articulate why someone should come to this organization for services. Outcomes data can also help organizations make informed decisions about their resource needs and how those resources should be allocated in order to sustain positive change. 

Q: Is COA rating organizations on whether or not they achieve the intended outcomes?

A: No, we are not rating an organization on the success of their outcomes. Instead, we look at: 1) an organization’s implementation of a framework for defining their success, 2) how they measure that achievement, and 3) what changes they make based on that data. The logic model is intended to support programs–and ultimately the organization–by providing organizations with a tool to demonstrate to themselves, their communities, and their funders that their programs are producing the desired impact.

Q: What is the difference between an outcome and output?

A: Outcomes indicate a change over time as a result of an active intervention.  Within the context of programs, outcomes represent what the program expects services recipients to leave with (e.g. improved quality of life; decreased depressive symptoms, etc.). Outcomes answer questions such as: has the service recipient’s behavior improved? Have parenting skills improved? Has knowledge been gained in a particular subject?

Outputs state what was produced or activities conducted. Outputs quantify the activities and should always be connected to a numerical value. Examples of outputs include: number of visits made, number of people served, number of counseling sessions.

Note: Due to the nature of some services it is difficult to measure outcomes over time, so the standards are slightly different. For example, Crisis Response and Information Services (CRI) only includes one standard regarding the logic model as well as an interpretation.

Cris Response and Information Services (CRI) 1

Here at COA, we are optimistic about how the implementation of logic models can help organizations blaze new paths toward improved service delivery and outcomes. By starting with the end in mind, we in the human and social services field can focus on what matters most and has the greatest impact.

Have an unanswered logic model question? Send us an email!

For more information on the changes in the 2020 Edition and who they affect, download our overview here. Accredited and in-process organizations can also access two recorded webinars with in-depth information in their MyCOA portal (under the tools tab). If you are new to COA and have questions about the standards or process changes, feel free to contact us!

This is Part I of a series on the Council on Accreditation (COA)’s 2020 Edition updates. Visit Part II here.

On January 15, 2020, we released an enhanced and refined set of private, public, and Canadian standards on our website. All of the work was done with a single goal in mind: to increase the value of accreditation by focusing on those practices and activities that will have the greatest impact on the people and communities COA-accredited organizations work with.

Our goal: To increase the value of accreditation by focusing on those practices and activities that will have the greatest impact on the people and communities COA-accredited organizations work with.

Our approach to the work

The COA 2020 Edition was the culmination of a review of the literature on organizational effectiveness and valuable feedback from our volunteers, organizations, and partners who provided critical insight into which aspects of COA’s accreditation process and standards were impactful to organizations and their clients, and which were not. 

Our mission at COA is to partner with human and social service organizations to strengthen their ability to improve the lives of the people they serve. Our belief is that in order to have the greatest impact on clients, the entire organization—from Human Resources to Finance to those directly delivering services and beyond—must be working together to fulfill that organization’s mission. COA’s 2020 Edition was designed to highlight and strengthen that connection.

Refocusing the Self-Study process 

In service of focusing accreditation on the standards that promote the development of effective, mission-driven organizations that are equipped to meet the needs of their clients over time, we have refined the standards to:

1. Give organizations more time to devote to those practices that have a more direct impact on clients, and

2. Allow organizations to spend less time compiling evidence and more time improving practice.

This is reflected in the 2020 Edition in multiple ways.

Firstly, in the years of work leading up to the 2020 Edition Standards launch, we sought to tighten what we ask of organizations. We eliminated or combined redundant standards within and across sections. We reorganized similar content whenever possible, and we eliminated overlap with state and government regulation.

We also sought to clarify expectations and delete what wasn’t needed. One way this was accomplished was by minimizing Interpretations within the standards including converting those that were informational in nature and not required into “Examples,” deleting those that were unnecessary or outdated, merging required interpretive language into the standard whenever possible, and adopting naming conventions to clarify when Interpretations only apply to specific service types (e.g. FEC Interpretation). Another was by moving research notes out of the standards and into the Reference List for each section.

Finally, we made a concerted effort to alleviate evidence pain points identified by our organizations and volunteers. This included:

This all means that organizations seeking reaccreditation will see significant reductions in the volume of requested evidence. It is our intention that the staff time and resources gained from these reductions can be redirected to the practices that have the most impact on the individuals and families served.

2020 Edition Reduction Statistics

Homing in on Administration and Management (AM) standards

With the 2020 Edition, we wanted to clarify and strengthen the connection between Administration and Management (AM) standards of practice and mission fulfillment.

With that in mind, we reviewed all five of the administration and management standards, which include Human Resources (HR), Financial Management (FIN), Performance and Quality Improvement (PQI), Risk Prevention Management (RPM), and Governance (GOV), to identify and in some instances enhance the standards and evidence that will be used to assess the role each part of an organization plays in supporting impact or achieving its mission.

For a detailed breakdown of the important role each part plays in this, download our fact sheet here.

Highlighting the most important practices

As organizations familiar with our accreditation process know, Fundamental Practice (FP) standards are those standards that an organization must meet in order to achieve accreditation. With the mission impact-focus of the 2020 Edition, we have expanded the categories of FP standards to include practices that promote organizational effectiveness. FP categories now include: Health and Safety, Client Rights, and Organizational Effectiveness.

Fundamental Practice Categories Table

It all comes together with strategic planning

An organization’s mission serves as the benchmark by which organizational effectiveness is measured, and strategic planning is the vehicle by which an organization can move towards closing the gap between where they want to be (their mission) and where they are today. Outcomes data coming from PQI activities, HR data coming from the annual assessment of workforce needs, and risk prevention and management activities are all examples of information that feeds into the strategic planning process.  Strategic planning, in turn, informs each decision that an organization makes, from budgeting decisions to hiring and personnel development decisions, with the ultimate goal of closing its mission gap.

This is why we have introduced a new Core Concept standard on Logic Models into every service section of the 2020 Standards. These standards guide organizations to think systematically about:

In other words, we’re hoping to help organizations work smarter, not harder.

These logic models denote an exciting advancement in our standards from previous iterations. To learn more about them, check out Part II of this blog series: COA 2020 Edition | FAQs about the Logic Model.

For more information on the changes in the 2020 Edition and who they affect, download our overview here. Accredited and in-process organizations can also access two recorded webinars with in-depth information in their MyCOA portal (under the tools tab). If you are new to COA and have questions about the standards or process changes, feel free to contact us!

The Interpretation blog is meant, first and foremost, to be a resource for the COA community. We had several 2019 posts that our editorial team was proud of, but wanted to take a moment to highlight those that we feel are most helpful to organizations thinking about accreditation or going through the accreditation process.

The Benefits of Organizational Accreditation

When it comes to accreditation, we at COA believe strongly in a whole-organization approach. This post explores why we do things that way and how an organization stands to benefit from looking at themselves with a holistic lens. Find the post here.

Roadmap to Preparing for the Accreditation Process

Once an organization decides to pursue (re)accreditation, it can be difficult to know what step to take first! This post does a great job of walking through the considerations of preparing your team for the process and making sure that your workflow sets you up for success. Find the post here.

PQI: A Whiteboard Video

Some of the most common questions we get at COA revolve around what “Performance and Quality Improvement” means, why we emphasize it so much, and why organizations should care about it, too. This post (and its whiteboard video!) offers a nice, succinct introduction to what PQI is and why it matters. Find the post here.

The How and Why of Strategic and Annual Planning

Developing formalized plans can seem overwhelming, so some organizations might be tempted to put it off. But planning is an important part of the accreditation process, and essential to making sure that you carry out your mission! As its title suggests, this post explores both the why and how of strategic and annual planning. Find the post here.

Top 5 Tips and Tricks for Primary Contacts

The Primary Contact (an organization contact that communicates with COA throughout the accreditation process) is key to making sure that accreditation goes smoothly. If it’s your first time through, the job can seem intimidating. Fortunately, this post (sourced from real COA Accreditation Coordinators) has plenty of tips to help! Find the post here.

Bonus: Profiles in Accreditation

If this is your first time through the accreditation process (or you just want to hear tips from other COA-accredited organizations about making the best of it!), check out our Profiles in Accreditation post series. Launched in 2019, it contains interviews from a variety of organizations who describe first-hand what they got from accreditation, how they handled the workload, and more. Checkout the series below!

And there you have it! What were your top posts for 2019? Share your thoughts in the comments below.

This is a special message from Jody Levison-Johnson, COA President & CEO.

For many of us, the start of a new year (or new decade, in this case) provides an opportunity to take a step back to reflect, and for some, to project. What were the pivotal milestones last year? What did we learn? What could we be doing more of? Less of? In what direction are we heading? These are particularly salient for me this year. In March of 2019, I assumed the helm of the Council on Accreditation, and in 2020, we are launching some important refinements to our standards and processes, our look, and our approach.

One of the more profound steps COA took in 2019 was to establish a new mission statement. We believe that our new mission more accurately captures the future direction of our sector. It also conveys our intention for our organization within the sector. At COA, we partner with human and social service organizations to strengthen their ability to improve the lives of the people they serve. As an independent accreditor, we recognize the importance of an objective assessment of human and social service organizations’ performance across an array of best practice standards. And as an independent accreditor committed to improving communities and the lives of those living in them, we recognize the importance of partnering with the field to establish, maintain, and ensure adherence to these standards. It is through this partnership that we remain relevant, ensure rigor, and support our sector in achieving results.

As we look forward into 2020, there are important challenges before not only COA, but also all of us in the field. We need to continue to explore ways to demonstrate our impact on those we are supporting. While randomized controlled clinical trials are not in the cards for many of us, careful attention to outcomes–not just outputs–are a necessity. We need to be able to clearly articulate what our efforts accomplish and how we support improvements in the lives of those we work with. Then we need to demonstrate that simply and concisely—and in ways that are meaningful to a variety of audiences.

We also need to be thinking about our financial viability. As mission-driven organizations, we are committed to the greater good. Our ability to deliver on that commitment requires us to be good financial stewards. While some struggle with the idea of adopting a business orientation as it is viewed as somehow eroding our “mission driven-ness,” we need to see the business mindset as a core pillar of our ability to deliver on mission. Continued efforts to educate our communities on what it takes to deliver the quality and caliber of our services is essential. As Brené Brown says, “Clear is kind.” We need to clearly articulate what it takes to do our work well, and to seek supporters who allow us to deliver.

We also need to continue to elevate our visibility as human and social service organizations within our communities. We need to ensure that we have demonstrated not only how critical our services are, but also how crucial our role of “partner” is in the places we work. We know our communities’ needs; we employ our communities’ residents; we are consumers in our communities’ businesses. We are an integral part of the fabric of our communities. We are not simply service providers. We are mission-driven, civic-minded members of communities who make ongoing valuable contributions each and every day.

Moving into 2020, COA is excited to partner with each of you and the broader human and social service sector to advance these ideas and strengthen organizations and the people they serve. We will be seeking new and different ways that allow us to achieve our mission and, as always, are open to your ideas about how to accomplish this. We look forward to the year ahead and to working with all of you to ensure that your organizations, those served by them, and the communities you operate in are enriched in ongoing and meaningful ways.

Jody Levison-Johnson

Welcome to the Council on Accreditation (COA) blog post series Profiles in Accreditation

The organizations that COA accredits are diverse in both the communities they serve and their reasons for seeking accreditation (or reaccreditation).  Profiles in Accreditation will explore the accreditation experience through the perspective of these organizations. Through them, we can discover the value of accreditation, best practices, lessons learned, and recommendations.


Organization profile

Name: Rose Brooks Center

Location: Kansas City, Missouri

First accredited: 2018

Snapshot:Rose Brooks Center is a domestic violence agency serving the Kansas City Metro-Area. Its mission is to break the cycle of domestic violence so that individuals and families can live free of abuse.

Rose Brooks Center services include a 24 hour crisis hotline; a 100-bed emergency shelter for adults, children, and their pets; individual and group therapy services; a supported recovery program; advocacy services co-located within 5 hospital systems, civil and criminal courts, and the police department; a rapid re-housing program; residential and non-residential case management services; employment and economic advocacy; a school-based violence prevention program serving over 30 local schools; and community training and education.


Interview with Rose Brooks Center

For this Profiles in Accreditation post, we asked Chief Operating Officer Lisa Fleming to share her experience heading up the accreditation process at an agency becoming accredited for the first time. Lisa emphasized how accreditation has enhanced Rose Brooks Center’s quality improvement and risk management processes, and how the hard work of the Self Study can pay off.

COA: Why was seeking accreditation important for your organization?

LF: For several years, Rose Brooks Center had the goal of obtaining accreditation in our strategic plan. We were fortunate to have a local funder, the Jackson County Community Mental Health Fund, that offers agency capacity-building grants for improving mental health outcomes. Specifically, they provide funding to grantees to pay for accreditation fees. Since the early 90’s, the Mental Health Fund has provided Rose Brooks Center with leadership and guidance in using outcome data and quality assurance indicators to make improvements to our funded programs. Their capacity-building grant helped to ensure we moved to the next level of fully implementing best practice standards and building out our quality improvement process.

We recognized that accreditation would be the next step for ensuring quality services. It would also be important to sustaining a culture of quality improvement. While we had general policies and procedures in place for agency operations, we knew we would benefit from the structure and researched best practice standards offered by COA.

In addition, we have benefited from the institutional knowledge of several agency leaders who have been here for twenty or more years. As we planned for the next five to ten years, we knew that there needed to be a way of transferring this institutional knowledge and formalized processes for ensuring quality.

"While we had general policies and procedures in place for agency operations, we knew we would benefit from the structure and researched best practice standards offered by COA."

COA: What about the COA accreditation process made you decide to partner with us?

LF: There were several factors that influenced our decision to partner with COA. First, the COA process includes standards specialized for domestic violence services and emergency shelter operations. These standards reflect guiding principles of trauma-informed care and the standards set forth by our state domestic violence coalition.

Two of our local domestic violence agency partners had also selected COA and highly recommended COA. We benefitted from their lessons learned and work product as we conducted our Self-Study. We hope to pay it forward to another domestic violence program considering COA.

The consultation with our Accreditation Coordinator was a benefit that was not originally factored into our decision, but certainly was one that was extremely helpful and valuable to our self-study process. We always highlight this service to other agencies who are in the process of selecting an accreditor.

COA: Were there any unexpected results after completing the Self Study and Performance and Quality Improvement (PQI) process?

LF: The level of staff participation throughout the Self Study and ongoing PQI process has exceeded our expectations. It has been a valuable and effective way to instill a culture of improvement throughout the agency, and it has offered a professional development opportunity for staff who have an interest in program management. Recently, a PQI Team member expressed her interest in being a full time PQI Coordinator if the position was ever created. It was a result affirming our original goal of sustaining a culture of improvement.

"The consultation with our Accreditation Coordinator was a benefit that was not originally factored into our decision, but was extremely helpful and valuable to our self-study process."

COA: How did you engage and communicate the value of accreditation to the entire organization during the accreditation process?

LF: We used many of the Intensive Accreditation Training and Performance and Quality Improvement Tool Kit documents to train staff, agency leadership, and the board. At our first staff training we used the Culture of Improvement document, and staff shared examples of Rose Brooks Center practices that supported each component of a culture of improvement. The activity and document helped connect staff to the things they do on a regular basis but may not have considered to fit with the more formal definition of Performance and Quality Improvement. We did a similar presentation with our board to share the benefits of accreditation, explain the self-study process, and train on the new or updated policies and procedures.

COA: What do you see as the main benefit of COA accreditation?

LF: COA accreditation sustains a foundation of research-based best practices throughout our organization. This helps to ensure that our agency achieves our intended outcome goals, exceeds our indicators for service delivery quality and safety, and manages agency operations with the highest degree of ethical and fiduciary standards. The accreditation process and resulting new or updated policies and procedures continually inform and guide our program development and improvement, training and professional development, risk prevention and management activities, and overall agency capacity building activities.

COA: What about the accreditation process do you feel was most valuable to your organization?

LF: Establishing routine and formalized processes for agency-wide performance and quality improvement and risk prevention and management that will be sustained long-term. Concurrent to the self-study process, our agency has continued to work on succession planning and staff professional development. Several staff with over 20 years of institutional knowledge will retire within the next 5 to 10 years. The accreditation process has been incredibly effective in transferring the institutional knowledge, expertise, and processes that have resulted financial stability and quality services to the next generation of leaders. 

"One of the proudest collective moments for our staff was having a project with a final successful outcome that validated the quality and value of our work."

COA: What did you like most about the accreditation process?

LF: One of the proudest collective moments for our staff was having a project with a final successful outcome that validated the quality and value of our work. Seeing the volume of evidence describing all that staff do on a daily basis was a pretty great feeling.

We appreciate having the researched-based standards offered by COA, as well as the flexibility and empowerment to create agency procedures that can both fulfill the requirements of the standards and be customized to meet the unique needs our workforce and the people we serve.

COA: What was the biggest challenge during the accreditation process?

LF: Managing a full time position while working a project that could in itself be a full time job position. It’s worth it. But it’s a lot. Thankfully, I had a great team of supervisors and staff to help with the project. We also appreciated the help from Sabrina (our Accreditation Coordinator) in determining a reasonable timeline for completion.

COA: How has COA accreditation/reaccreditation impacted operational success?

LF: COA accreditation has formalized our Performance and Quality Improvement (PQI) and risk prevention and management processes. In turn, we have been able to include these up-to-date recommendations and improvement needs into multiple grant proposals. The monitoring and improvement processes provide our grant writers with timely, detailed, and substantiated Statement of Need for a wide variety of local, state, federal, and foundation grants. We have been awarded funding for program enhancements, staff training, equity and inclusion consultation services, facility and security improvements, and client supplies using PQI and risk prevention and management data.

"The monitoring and improvement processes provide our grant writers with timely, detailed, and substantiated Statement of Need for a wide variety of local, state, federal, and foundation grants."

COA: What are the top three pieces of advice or tips that you would give to an organization considering or currently undertaking the accreditation process for the first time?

LF:

1. Use the tools, documents, training, and consultation offered by COA. Our monthly meetings with our Accreditation Coordinator, Sabrina, were extremely helpful to increasing our understanding of the standards and thinking through what needed to be developed or what existing procedure could be adapted to fit with a standard. They were also a reassurance that COA’s goal was to help us successfully achieve accreditation.

In addition, I would also recommend sending the staff person with the primary responsibility for coordinating the self-study to the in-person Intensive Accreditation and the Performance and Quality Improvement training offered by COA.

2. Reach out to another similar agency who has gone through COA’s self-study and site visit process. Most are very willing to share their policies and procedures. It can really help you get past a “writer’s block” and get you started. Likely they can help re-assure you about the process and its benefits.  

3.  Designate a leader and a team that has an expansive and detailed knowledge of agency operations to coordinate the self-study process. At first we hired a consultant to do the coordination, but the volume of concurrent projects, processes to be developed, and constant communication proved challenging for an external position. For our agency, it worked best to have the COA Coordinator (our Chief Operating Officer) develop a timeline and document checklist using the COA tools. The COA Team, comprised of program directors and the Executive Team, met at least monthly to review progress. Program directors involved their team members to update or create program-specific procedures.

COA: Are there any other learnings or insights that you’d like to share?

LF: Personally, the self-study process was one of the most challenging projects I have worked on in my 28 years at Rose Brooks Center. It is also one that I take the most pride in having led. As an Executive Team, it has given us increased confidence that the culture of improvement and our commitments to safety, quality, trauma informed- care, and equitable and inclusiveness will be sustained.


Thank you, Rose Brooks Center!

We would like to thank Lisa for her thoughtful insights into the first-time accreditation process and acknowledge the entire Rose Brooks Center board and team for embracing accreditation and collectively contributing to the promotion of best practices.  Thank you, all!

Do you have a COA accreditation story to tell? Click here to share it. You could be the next organization we feature!

So, you’ve been designated by your organization as the Primary Contact—the point person for communicating with the Council on Accreditation (COA) and spearheading the accreditation process. Maybe you’re feeling a little overwhelmed; you might not be sure about the best way to get the job done. Fear not! We’re here to help with tips on how to make the process as smooth as possible, whether this is your first time managing the accreditation process or your fifth.

1) Get organized

For Primary contact post (1).png

If we were to create a job description for the Primary Contact role, strong organizational skills would be first on the list of required traits. You need to be able to organize, prioritize, and project manage. This includes assessing the scope of the work, identifying available/necessary resources, and planning for the completion of tasks while working towards deadlines.

There are a lot of moving parts during the accreditation process, so it is critical to stay on top of due dates and important notifications from COA. You also need to make sure that these are communicated within your organization, and that you clearly outline expectations regarding the workload and workplan for other staff to maintain efficiency.

Sound like a lot? Don’t worry! We have some resources that can help those efforts. Here are a few to get you started:

2)  Communicate clearly and often

For Primary contact post (2).png

The accreditation process centers around good internal and external communication.

From an external standpoint, as the Primary Contact you are responsible for overseeing all communications between your organization and COA. Whether it is over the phone or email, it is essential to keep your Accreditation Coordinator in the loop about any significant program updates or organizational changes.

From an internal standpoint, it is important to have staff, management, and your governing body appropriately informed of the process. This will not only help everyone work together to get things done, but also ensure that accreditation’s benefits are felt organization-wide.

Pro tip: Maximize your relationship with your Accreditation Coordinator

COA partners with organizations throughout the accreditation process. A key component of that partnership is the relationship between the Accreditation Coordinator and you, the Primary Contact. Here are a few suggestions on how to capitalize on this unique benefit.

  • Schedule – and really use to your advantage! – a monthly call, especially if it’s your first time going through the process. Having the time carved out on your calendar ensures that you have time specifically dedicated to accreditation each month. (Ex: “I have my call with my Coordinator next week and I haven’t looked at the FPS standards yet – let me get on that now!”) We understand that everyone has a million things going on in addition to accreditation, so blocking off time for checking in and asking questions is one way to stay on top of things.
  • Check out our extensive accreditation resources first before bringing any additional/clarifying questions onto your call. This will make sure that you’re using your time with your Accreditation Coordinator as productively as possible.
  • Involve other staff members in the monthly calls. Not only can this be a more efficient way to get everyone on the same page, but it also makes the process more team-driven and rewarding. This allows other staff members to “get to know” the COA voice on the other end of the phone to experience the partnership firsthand.
  • Whether for scheduled calls or when staying in contact in general, it is helpful for Accreditation Coordinators when Primary Contacts gather and send questions all at once, especially very specific standards questions. This is particularly beneficial when it comes to monthly check-in calls. If questions are sent over (in one email) a few days before the call, it gives the Accreditation Coordinator time to prepare and touch base with their team/the Standards Development Department as needed, which maximizes your time and makes for a productive conversation.

3) Be transparent

For Primary contact post (3).png

Transparency is another critical factor to your success as a Primary Contact. This goes hand in hand with being a good communicator.

We often say that the Self-Study process is like holding a mirror up to your organization. This works best for everyone when the mirror is a clear one! Your Accreditation Coordinator is there to provide technical assistance and targeted support, but they can only do so if you communicate honestly about your struggles so that they can help you navigate your pain points. Identify your organization’s needs and be eager to ask questions.

This advice applies when communicating within your organization as well. Often, we find that one staff member doesn’t always hold all the knowledge/documents that are necessary to complete the accreditation process; therefore, it is important that you approach other staff and pull them in as a resource when needed.

4) Get involved

For Primary contact post (4).png

We’ve already highlighted the importance of working with your Accreditation Coordinator – they are there to answer questions, interpret the standards, and guide you through the process. But don’t forget about all our other resources that are there for you to tap into!

If it’s feasible time- and budget-wise, attending our live Intensive Accreditation and Performance and Quality Improvement trainings can be very impactful, particularly if you or your organization are new to the accreditation process. We hold these trainings a few times a year. They are a great resource not only for taking a deeper dive into managing accreditation and learning strategies to enhance your PQI system, but also for networking with (and learning from!) colleagues that are in the same boat as you. Attending these is not a prerequisite for being a stellar Primary Contact, of course, but they are helpful if you can make it to them.

COA also has a plethora of self-paced trainings, tip sheets, tool kits, and more. Your MyCOA Portal will offer suggestions of which of these will work best for you at different points in the accreditation process. Be sure to use it! You will find everything that you need there to successfully navigate the process. The portal is secure, customized and will always include the specific information that is relevant to your organization.

Digging into these resources will provide you with a good overview of 1) how COA is going to review your organization, and 2) all the major milestones you need to hit along the way. This will help you to grasp the amount of work needed and the different deadlines that your organization is going to approach. Knowing these will help you guide others in your organization toward success.

Pro tip: Find your tribe

COA lists all our accredited organizations on our public website. Use the Who is Accredited Search to find peer organizations by location or service area. This practice can help you create a network and empower you and other Primary Contacts to access resources, share information, and ultimately make the most out of the accreditation process.

5)  Be an accreditation cheerleader

For Primary contact post (5).png

Getting through the accreditation process is all about creating and maintaining momentum with your team. COA’s review is very comprehensive, and so it includes many potential ways for different staff to participate. Establishing and championing those opportunities can contribute to making accreditation more fun, rewarding, and successful.

We encourage Primary Contacts to tap into their creative side. Try developing a game that incorporates COA’s accreditation standards or creating a fun visual that tracks your progress. Your job is all about being a good motivator, so celebrate the victories both big and small. With as hard as you’re working, you all deserve it!


Though being a Primary Contact can feel like a lot of responsibility, rest assured that accreditation is by no means a one-person job. The process–from pulling together Self-Study evidence to preparing for the Site Visit–should be a team effort. Your role, then, is of a team captain. With these tips, we hope you can get out there and lead your crew to success!

Further reading

If you want to do a deeper dive, we’ve pulled together some additional resources below. Don’t forget to also check out those linked directly in your MyCOA portal.