Strengthening Community Impact Through Advocacy

We recognize organizations and communities may be experiencing unease and uncertainty following the results of the 2024 election.

To assist in navigating changing political landscapes, this free webinar is designed to empower nonprofits with the knowledge and tools for effective advocacy and policy engagement. It offers an opportunity to grow your organization’s expertise in policy and advocacy through strategies to channel concerns into actionable advocacy plans. Interactive sessions will detail key tactics to advance organizations’ missions and strengthen the communities served.

Participants will gain a comprehensive understanding of building policy literacy, crafting compelling narratives, engaging in coalition building, and developing disciplined messaging strategies.

Who Should Attend

This webinar is designed for nonprofit professionals who are involved in advocacy, policy engagement, and strategic communications. The following specific roles will benefit the most from the session:

• Executive Directors and Senior Management: Leaders responsible for setting organizational strategy and engaging with policymakers and stakeholders
• Advocacy and Policy Directors: Individuals who develop and implement advocacy strategies and engage in policy analysis and outreach
• Communications and Public Relations Managers: Professionals focused on crafting and disseminating the organization’s message to the public and media
• Program Managers and Coordinators: Staff who oversee program implementation and need to align program goals with advocacy efforts

Learning Objectives

• Enhance Policy Literacy: A clear understanding of policy literacy, including the ability to articulate the organization’s mission, importance of the work, and the impact on communities
• Craft Effective Advocacy Strategies: How to design and implement actionable advocacy plans that align with organizational goals and policy objectives, enabling more effective policy influence
• Strengthen Media and Policymaker Relationships: How to build and maintain strong relationships with media and elected officials, using strategic communication to amplify the message
• Develop Disciplined Messaging: Concrete strategies for creating disciplined, consistent messaging that highlights organizational successes, reinforces community importance, and engages coalition partners effectively